Personal Branding
The lecturer started off the lecture by asking us a question. He asked us
"What is the process that you should conduct to select your first Job"
The Answer to this question is Personal Branding and creating a brand called you.
According to Meg:
"Personal branding links your passions, key personal attributes, and strengths with your value proposition, in a crystal clear message that differentiates your unique promise of value and resonates with your target audience".
The above definition of Meg explains how to differentiate yourself from the others. Each person has a set of unique values in themselves which helps to create a personal brand. The thinking and believing's of a person creates a unique personal brand image about that person. Lets see what are the attributes you should have within yourself which can appeal to in an organization.
- Promising Personality
- Fluency in English language
- Good Communication Skills
- Good profile in Education
- Good negotiation skills and etc.
How to market yourself ?
- Personality
- Networking/social Groups
- Presentation of oneself
- Attire
- CV
The above facts are important to market yourself and to create a personal branding.
The lecturer concluded the lecture by giving us an activity to do at home. He asked us to develop a brand logo for ourselves. Well really was an interesting lecture today !!
Personal branding is a way which differentiate person from one another. When we go into a job interview we all have to do personal branding by,
- presenting ourselves to the interview panel in a very presentable way(the way we talk, the way we behave in front of them)
- producing a CV with the qualification we have achieved in life
- The wearing a formal dress code and so on.
This is how we market ourselves and create a personal brand of ourselves. It a very important aspect where ever we go and today's lecture gave me an idea of how to do it. I hope to create a good personal brand of myself in the future.
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